Wednesday, September 17, 2008

Media Literacy: 5 Key Concepts and The Media Triangle

An Introduction to the 5 Key Concepts and the Media Triangle

Two frameworks are used to help you understand media messages.

The first is the 5 Key Concepts of Media Literacy.





5 Key Concepts of Media Literacy Poster





The second is the Media Studies Triangle which examines 3 different points of view (the Media Text, the Audience, and the Production) in order to gain more meaning. All 3 points of view must be considered to fully understand the media text's meaning.



Use the activity sheet Media Studies Triangle to analyse various media text....



Let's analyse a few media texts together.....



A) Here is a Coke Commercial.....






B) Here is a PSA (Public Service Announcement) About Factory Farming Called "The Meatrix":





C) Here are Movie Posters.....






D) Now, with a partner or on your own, try using the "Media Studies Triangle" to analyse a Magazine....


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